by Emaar’s Dh100 Billion Statement: Introducing the Ultra-Exclusive ‘Dubai Mansions’
DUBAI, UAE – October 23, 2025 — Solidifying Dubai’s reputation as the world’s most sought-after destination for the ultra-elite, Emaar Properties, the region’s leading developer, has officially launched Dubai Mansions. This ultra-luxury collection serves as the centerpiece of its colossal new master community, Emaar Hills.
Valued at an astounding Dh100 billion (approximately $ 27.2 billion), the Emaar Hills development is set to introduce 40,000 upscale residences to the market. The highly exclusive Dubai Mansions collection anchors this development, establishing a new global standard for palatial living.
Scale, Scarcity, and Seclusion in Emaar Hills
The Dubai Mansions are defined by sheer scale and uncompromising privacy. This limited-edition collection offers grand homes ranging between 10,000 to 20,000 square feet. Each mansion features exceptional architectural design, world-class interiors, expansive private plots, and majestic façades, setting a new benchmark for super-prime real estate.
Strategically located adjacent to the hugely successful Dubai Hills Estate, Emaar Hills is designed as a vibrant, wellness-focused district. Residents of Dubai Mansions will enjoy easy access to premier lifestyle amenities, including a championship golf course, the Dubai Hills Mall, and top-tier education and healthcare facilities, all while retaining the security and seclusion of a private sanctuary.
The Philosophy of ‘Quiet Luxury’
Mohamed Alabbar, Founder of Emaar, articulated the project’s guiding principle as one of understated grandeur for the global elite.
“There’s a kind of luxury that isn’t loud. It doesn’t need validation or volume,” Alabbar stated. “Dubai Mansions in Emaar Hills represents the ultimate expression of refined living, coming from authenticity, from knowing that what you’re creating is for people who understand value beyond price.”
The vision is clear: to craft a global address where the world’s most discerning individuals can find unparalleled luxury, space, and harmony.
Fueling Dubai’s Super-Prime Property Boom
This landmark launch comes amid a sustained, record-breaking surge in Dubai’s prime property sector. Market analysts confirm the city’s dominance, with Savills reporting Dubai as a global top-three performer for prime residential capital value growth, projecting continued price rises for the remainder of 2025.
The demand for large, exclusive homes is exceptionally strong, with high-end villas accounting for over 70% of transactions valued above Dh 10 million. As the city’s largest developer, Emaar is strategically leveraging this market confidence.
The Dubai Mansions collection within Emaar Hills is not just a development; it is a critical new source of supply aimed squarely at the top tier of international investors, further cementing Dubai’s legacy as a sanctuary of wealth, stability, and unparalleled luxury living.
What is the Dubai Mansions project?
Dubai Mansions is an ultra-luxury residential community launched by Emaar Properties. It is the signature project within the new Emaar Hills master-planned development, valued at Dh100 billion ($27.2 billion), and will feature 40,000 upscale homes, with the mansions forming an exclusive, limited collection.
Where is Dubai Mansions located?
The community is situated within Emaar Hills, a new master development envisioned as a wellness district. It is strategically located adjacent to the well-established and prestigious Dubai Hills Estate, offering residents connectivity and exclusivity.
Where is Dubai Mansions located?
The community is situated within Emaar Hills, a new master development envisioned as a wellness district. It is strategically located adjacent to the well-established and prestigious Dubai Hills Estate, offering residents connectivity and exclusivity.
What is the size range of the mansions?
The ultra-luxury mansions will range in size from 10,000 to 20,000 square feet. The collection is highly limited, featuring bespoke designs, expansive plots, and grand façades.
What are the key amenities in Emaar Hills?
Residents of Dubai Mansions will have direct access to a world-class lifestyle ecosystem, including a championship golf course, wellness and leisure facilities, premium retail destinations (such as the nearby Dubai Hills Mall), and a network of beautifully landscaped parks.
What is the total value of the Emaar Hills master development?
The entire Emaar Hills master-planned community, which includes Dubai Mansions, is a Dh100 billion project.
Why is Emaar launching this project now?
The launch is a direct response to the massive growth in Dubai’s property market, particularly the ultra-luxury segment. There is significant, ongoing demand from the world’s Ultra-High-Net-Worth population (UHNWIs) for large, private, super-prime residences, a sector where Dubai is currently the global leader.
How has the Dubai luxury property market been performing?
The market has been booming. Dubai was ranked in the top three prime residential markets globally for capital value growth in the first half of 2025. Prices in the prime segment rose 5%, and transactions above Dh10 million remain robust, with villas accounting for over 70% of these high-value deals.
What makes these properties “ultra-luxury”?
Ultra-luxury properties go beyond standard luxury units. They are characterized by much larger size (10,000-20,000 sq ft), bespoke architectural designs, high-end construction materials, exclusive amenities (like private pools and home theaters), and premium pricing.
What did Emaar’s Founder, Mohamed Alabbar, say about the project?
Mr. Alabbar described Dubai Mansions as the “ultimate expression of refined living”. He emphasized a philosophy of “quiet luxury,” stating it “comes from authenticity, from knowing that what you’re creating is for people who understand value beyond price.”
Is Dubai Mansions a good investment?
Analysts, such as those from Savills, anticipate continued growth in the luxury market. Given that large villas drive the Dh10 million+ segment, the project’s strategic location, exclusivity, and Emaar’s track record position it as a desirable address for homeowners and global investors seeking long-term capital appreciation and value.
